IMPERIAL, Pa. — Forget the cards, chocolate, flowers and dinner. Valentine’s Day is Feb. 14, a Sunday this year, and it’s right around the corner. Here is a new idea from the Life and Health Insurance Foundation for Education (LIFE): “Insure your Love.” This new campaign is designed to raise awareness of life insurance, especially at this time of the year.

The concept is very simple. People purchase life insurance because they love someone, so why not accentuate this point around Valentine’s Day? The most sincere love letter a person could ever write is a life insurance policy. Any plan would show those you love just how much you care about them. A life insurance policy is just a piece of paper until someone dies, then it becomes a sum of money for their family to use. This money can buy your loved ones freedom, peace of mind and flexibility when you are no longer here.

SNPJ can help you with a broad array of products. Our plans are so affordable, you’ll still be able to buy the card, chocolate, flowers and dinner. Go ahead and splurge! Contact your Lodge secretary, local sales representative or the SNPJ Home Office at 1-800-843-7675 for more information.

• Thought for the Week — The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.
  Helen Keller