Hamburgled! A New Twist on McDonalds Breakfast

By Jay Sedmak
SNPJ Publications Editor/Manager

In the event that you’ve been sleeping in front of the television or leaving the room at commercial breaks, you might not be aware of the fact that Taco Bell recently introduced a new breakfast menu. The American-Mexican fast-food chain’s breakfast commercials have been airing for a few weeks now, and their frequency will likely increase in the near future as Taco Bell pushes its latest advertising campaign into television viewing markets nationwide. And they’ll be centering their marketing ploy around what is perhaps the most iconic name in the fast-food industry: none other than Ronald McDonald.

But Taco Bell won’t be featuring THE Ronald McDonald – he of the red hair and bright yellow jumper – anytime soon. Instead, the commercials feature real-life Ronald McDonalds, some two dozen men who are actually named Ronald McDonald, who promote the chain’s breakfast items. Just to make it perfectly clear that the Taco Bell Ronald McDonalds are not, in fact, the Ronald McDonald of McDonald’s fame, the commercials include a text disclaimer: “These Ronald McDonalds are not affiliated with McDonald’s Corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.”

In response to its competition’s new most-important-meal-of-the-day campaign, McDonald’s USA reached out to the chain’s expansive social media audience by firing off a Tweet: “Breaking! Mayor McCheese confirms: Ronald, in fact, still prefers McDonald’s.” And that may very well be the case... for now. Only time will tell if Taco Bell will be able to take a bite from the McDonald’s fast-food breakfast market, but you have to applaud the effort!


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